FEELING LIKE A GOAT
Goats symbolize agility, resilience, and the ability to master any terrain, qualities every cyclist aspires to. Combined with "GOAT" as the "Greatest of All Time," Crazy Goats captures the essence of conquering challenges while embodying peak performance and determination.
BRANDING CONCEPT
At the heart of Crazy Goats is a bold and urban identity, reflecting the fearless spirit of cycling and adventure. The branding concept emphasizes dynamic energy, creativity, and a sense of community, brought to life through striking visual elements.
LOGO DEVELOPMENT
The Crazy Goats logo captures the essence of movement and determination, featuring a bicycle with goat-eye wheels—a nod to agility and focus. This visually distinct logo stands out for its clever simplicity, representing the unique character of the team.
BRAND APPLICATION
Extending the identity beyond the logo, the brand application explores how Crazy Goats’ aesthetic translates into various mediums. From merchandise to digital assets, the cohesive design ensures the brand connects seamlessly across all platforms.
MOCKUPS
Mockups showcase the logo and branding in action, offering a glimpse into real-world applications. These visuals bring the Crazy Goats identity to life, highlighting its adaptability and impact across uniforms, gear, and promotional materials.
